Q1:
Develop a donor prospecting plan for your nonprofit organization (or any other of your choice) that includes:
- A description of the fundraising goal or need and its impact on the organization
- Identification of target donor segments and characteristics that align with the organization’s mission and values
- Strategies for conducting research and analysis on potential donors (e.g., wealth screening, social media analysis)
- Messaging and communication strategies for donor outreach (e.g., email, social media, direct mail)
- Criteria for creating donor prospect lists and tracking progress
Q2:
Choose a nonprofit organization (or even the one you work for) that focuses on fundraising for a specific cause (e.g., environmental conservation, education, health care, etc.).
Conduct research on the organization’s fundraising efforts by reviewing its website, annual reports, and other relevant materials.
Identify and list the organization’s strengths, weaknesses, opportunities, and threats related to fundraising efforts. Use the following questions as a guide:
Strengths:
- What are the organization’s unique selling points?
- What sets the organization apart from other nonprofits in terms of fundraising?
- What resources does the organization have that can be leveraged for fundraising?
Weaknesses:
- What are the organization’s fundraising challenges?
- What are the organization’s internal limitations or constraints?
- What areas could the organization improve on in terms of fundraising?
Opportunities:
- What external factors could positively impact the organization’s fundraising efforts?
- Are there any untapped fundraising sources the organization could explore?
- Are there any current trends or events that the organization could capitalize on for fundraising?
Threats:
- What external factors could negatively impact the organization’s fundraising efforts?
- Are there any potential risks or obstacles that could affect fundraising efforts?
- Are there any competing organizations or causes that could divert attention and resources from the organization’s fundraising?
Write a summary of the organization’s SWOT analysis and make recommendations for how the organization could improve its fundraising efforts based on your analysis.
Q3:
Do an internet search for “nonprofit CRM comparison” and answer the following by comparing two CRMs:
- What are their key features?
- What are their prices (including set up and monthly fees)?
- What are the cons and pros of each?
Based on your research and documentation, which one did you like best (either it would be great for your organization or, if you don’t work for an organization, you like something else about it – and why)?
Instructions for Submission
- Prepare and upload ONE Word Document (for the three quizzes).
- Ensure the assignment is free of spelling and grammar errors.
- You can only upload once.
NB: Module 2 remains locked until the assignment is submitted and approved by the instructor.
